With India as its headquarters, Ditto Music commenced operations in Mumbai in October 2017 with industry stalwart Gautam Sarkar being roped in to helm the business. "We are thinking of running a search for artistes in India too," announces Lee proudly, "so that we can pick such artistes and push them globally.Independent – or indie – music has always existed but, it was with the onset of the digital space, that it has finally become the flavour of the decade." Using the same policy across the world, Lee has, since Ditto Music’s genesis 12 years ago, set up over 20 offices across Europe, Australia, and North and Latin America, and his focus – along with that of Ditto Music co-founder and brother Matt’s – is now South Asia."Artistes are moving away from major labels towards [their] independence," says co-founder and CEO Lee Parsons, "because companies like Ditto Music provide them better terms and more revenue.The writer has been part of media and entertainment business for over 23 years.Further validation, if required, is that this indie content has since begun making inroads into Bollywood soundtracks, where there is no more a single music director necessarily responsible for the soundtrack, but several. Ditto Music’s global roster – over 150,000 artistes – has expectedly begun to overflow, as people are looking at being associated with Ditto Music as a platform through which they can share their music to the large diaspora globally through high quality streaming audio, and by supporting easy and transparent monetisation of copyrights.Ditto Music currently works with the next generation of rising artistes and, in 2018, has already released Canvas&Textile Top 40 albums and singles for artistes such as Dodie, Dave, AJ Tracey, Yxng Bane, and several more.com, among others." Although ripe for a takeover from the majors and venture capitalists, Lee is certain that he would like Ditto Music to remain independent, which is precisely the vision with which brother Matt and Lee commenced operations. But with the advent of the digital revolution at the turn of the century, independent music has been taken to another plateau, one that enables the launch of content without the artiste signing onto a record label. Indian languages focused on include Hindi, Tamil, Malayalam, Kannada, Gujarati, Rajasthani, and Bhojpuri, with a combined catalogue strength of 300,000 audio tracks and music videos.Similarly, Mumbai’s retro venue, Door No